Grant strategies to build nonprofit capacity
Author: Morag White
Many funders advertise their deadlines well in advance; some are the same year on year. Yet, funders tell us that without fail in the week leading up to the deadline, they receive an avalanche of applications and frantic calls at the eleventh hour.
Preparing and submitting at the last minute leaves you vulnerable to the possibility that all your efforts could go to waste when something unforeseen happens. It could be illness, or computer problems, or a project leader stuck in a remote location, unable to send you vital info.
Keeping a rolling 12-month list of grant deadlines will allow you to effectively forward-plan your application strategy. Writing a submission is only 20 percent of the process; you should spend much more of your time on things like researching the funding criteria, discussing your project with the funders, and collecting all the information and data you need to substantiate your proposal.
With all that preparation done, writing your application should be quite straightforward.
Remember: the way you present yourself to funders through the application process is a reflection on how you operate as an organisation. You are asking funders to entrust you with substantial amounts of money and the funder needs to be confident that the financial support they offer you will be responsibly managed.
If the funder’s experience of you as an organisation is a last-minute frantic call, a day before the deadline, they are unlikely to associate you with a high level of professionalism.
Leave a good impression
Funders also tell us that early applications can have an advantage, as the assessors have a better opportunity to study the submission and potentially follow up with any queries before they get inundated.
A number of funders clearly state within their criteria that they like applicants to submit proposals early, and (like any criterion or funder request) this should be respected by applicants. In some cases, funders will only accept a certain number of applications – so it’s “first in, best dressed”. Don’t leave it to chance!
Prepare to be unprepared
Occasionally there are new funding rounds announced with a short timeframe to lodge the application. This often happens with government funding near the end of the financial year and before Christmas. If you have forward planned, put all your project information together and are ahead with your other, expected submissions, you will be able to quickly respond to these opportunities, as you will have created space within your schedule to accommodate the unexpected.
Forward planning is not just about what is coming up; it is really about planning for the unforeseen, the surprises, the unknowns. So start to create your forward plan today. Once you get ahead with your applications, you will be under less pressure while also communicating very positive messages to potential funders: that you are a professional organisation with a long-term vision and the capacity to deliver on your ideas.
Author: Harriett Carter
Consider the family who wants to buy a hen house.
Having chooks at home sounds great; they all love animals and the kids love the idea of fresh scrambled eggs.
That very day, the family spots hen houses for an excellent price at their local hardware. Bang, job done, they are now proud owners of one large white hen house. What a bargain!
Problem is – they hadn’t really thought through the project. How many hens will they need? What do hens cost? Who will feed the hens when they’re away and WHAT do you feed them?
And did anyone remember to consult with Buster the Blue Heeler?
Thinking through a grants project before you consider an application is much the same.
- Why are we doing this project? Is it relevant to our mission?
- What will the full project cost be?
- Who needs to be involved?
- What exactly will it take to get this project off the ground?
- How will we evaluate it?
Just like the family with the bargain hen house, beware the grant that looks too good to miss. If you can’t answer these questions, perhaps this opportunity isn’t for you.
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