Grant strategies to build nonprofit capacity

Communication is the key to grants success

Charlotte Melbourne  Author: Charlotte Francis

When approaching funders and deciding which ones to target, where do you start? And are some ‘easier’ than others and which ones give feedback? These are some common questions we get asked. The short answer is to do thorough research and find out all you can about the funder. But here are some tips to help you sort the wheat from the chaff.  

Which funders offer feedback?

Our advice is always to do two things: scrutinise the funder’s website and guidelines and build the relationship by first phoning before you put in an application. Some funders state on their website whether or not they give feedback. But if you have built a relationship with a funder and followed best practice guidelines throughout the process – including acquitting previous grants well – then you may well find they are open to providing feedback. 

Which grants should we apply for – is there a recommended application rating?

Choosing to apply to a funder requires you to do your research and assess whether your project matches the funder’s criteria and focus areas. Your research needs to be thorough and you should invest time looking at what organisations they have funded in the past, what kinds of projects, their average funding amounts and geographic area. Of course, subscribing to a Strategic Grants’ Customised Grants Calendar will save you hours and hours in finding the right grants - freeing you up to read the fine print and build the relationship.CFBlogCommunication is the Key

What is the average success rate among Funders?

There are many different factors that influence your chances of getting funded, and different funders vary in their approach and aims. Moreover, a lack of mandatory reporting for charitable Trusts and Foundations means there is a lack of data making it impossible to arrive at an average rate. However, some funders do publish detailed information on their giving. Once again, do your homework!

How can we maximise our chance of success?

The first thing to note is that the writing is only about 20 per cent of the process. Before you start drafting an application, you need to have a long-term grant-seeking strategy in place and to engage and build the relationship with funders. Bashing out grant applications – playing the numbers game – won’t lead to success. For example, we recently heard of one grant writer who had written over 230 applications in one year (about one application per day), but only secured around $18,000. That, by anyone’s standards, is a very poor return on investment. By contrast, we have clients who have much higher success rates and win repeat grants from the same funder.

Some grant winning essentials include:

- Your organisation’s track record and ability to deliver projects with measurable outcomes

- Demonstrating an evidence-based need

- Ensuring that your project and funding amount align with the funder’s criteria and funding range

- Evidence that you are collaborating with partners and not duplicating effort

- Planned, strategic applications that are submitted well in advance of the deadline.